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Liking makeup, even if you’re new to it, can be bad news for your bank account. Not to mention that it’s overwhelming for you and your wallet to keep up with the newest trends and products. But I’ll let you in on a little secret: It doesn’t have to break the bank! From daytime neutrals to dramatic nighttime lewks, we’ve gathered a variety of budget-friendly makeup products that will help you achieve any style you desire. Plus, most of these are more affordable than their drugstore counterparts!

Getting Started

Every makeup bag starts with the right tools, and this 7-piece Pro Diamond Makeup Brush Set has everything you need to apply a full face. Nobody said tools needed to look so much like, well, tools. In chic rose gold, the brush handles feature a chic and ergonomic diamond design. Brushes on fleek!

essential makeup products makeup brushes

Get it on Tophatter for about $10

If you’ve been KonMari-ing your space, you know the magic of tidying up and the importance of everything having its own space. A makeup organizer is very useful in keeping your products stored in a way that is neat and offers visibility of every item. No more scrambling to find that liner that fell to the bottom of the bag! Everything in its right place will make your makeup routine a breeze.

essential makeup products makeup organizer

Get it on Tophatter for about $20


It’s hard to deny the head-turning impact of a well-contoured face. If Kim K. is any indication, every gal needs a contour kit. The Contour Light Palette by Duped Cosmetics is perfect for lighter skin tones. With four colors to contour, bronze, highlight, and conceal, you’ll be hitting those angles in no time. Keep your look neutral in nudes or add a pop of peach or pink to the apples of your cheeks to really stand out.

essential makeup products contour light palette

Get it on Tophatter for about $11


Bold liners, pops of color, and plenty of shimmer are totally in this year. This rainbow eye tutorial is perfect for St. Patrick’s Day, Pride celebrations, Halloween — you name it! To enhance any look from neutrals to statements, you’ll need eye and lip liners in a variety of colors. Pro-tip: Liners can be blended out for a more complete eyeshadow look. We love multitasking products!

essential makeup products eyeliner

Get it on Tophatter for about $5

Some nights call for a smoky eye, while others need an eye-catching sparkle. Get an eyeshadow palette that can do both. Mix and match between matte shades and a light — or heavy — sparkle to dress your look up or down.

essential makeup products eyeshadow palette

Get it on Tophatter for about $28

For more special occasions like, say, the weekend, falsies will take your look instantly from day to night. Are you new to false lashes? An eyelash applicator is key to placing them right the first time, without ending up with a finger glued to your lash! Total game-changer.

essential makeup products falsies

Get it on Tophatter for about $5

A Bold Lip

Deep reds, bright reds, orange-reds: No matter the red, it is in season. Ladies are rocking red lips from runways to congressional halls, and we are here for it. The key to wearing lipstick that doesn’t slip or feather is to start with a lip liner. A set of liners in a variety of colors is the perfect way to match any shade and put your best lip forward. From mauve and matte neutrals to popping reds, a perfectly shaped lip is the final touch for any style.

essential makeup products lip liner

Get it on Tophatter for about $9

Clean Up

Now that you have your glam look snatched, it’s important to maintain your products and tools to keep them — and you — performing their best. Makeup brushes should be cleaned at least once a month with a gentle cleanser, and air-dried before use. A silicone brush cleaner offers an antimicrobial surface with bristles that help remove oil and makeup residue.

essential makeup products silicone brush cleaner

Get it on Tophatter for about $8

With these makeup essentials, you are on your way to creating any look you want — from a day at the office to special occasions.

Prices are accurate and items in stock as of time of publication.


Jacquelyn Nause is a contributing writer with specialties in real estate, parenting, and wellness. She enjoys traveling with her husband, being a doting mother to her two incredible kids, and enjoying the beautiful Pacific Northwest playground.

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